About Us

My personal journey begins three generations ago with my father’s family — where the values of craftsmanship, tradition, and style were woven into daily life. Growing up, I was always drawn to the timeless elegance of men’s classic style. A well-made suit wasn’t just clothing; it was a statement of character, confidence, and respect.

Yet, true bespoke tailoring — often costing £2,000-5,000 or more — has remained out of reach for most men. The elegance I admired seemed reserved for a privileged few.

We believe every man deserves access to luxury tailoring — not as a rare indulgence, but as a part of modern life. That’s why we’ve built our Made-to-Measure brand: combining old-world craftsmanship with today’s technology, to make affordable luxury a reality.

With prices starting from $400, our suits honor classic style while embracing innovation. By harnessing the internet and direct-to-consumer design, we bring quality within reach, without compromise.

My promise is this, we are here to dress a new generation of gentlemen — men who appreciate tradition but live in the modern world. With every suit, we carry forward the spirit of heritage, redefined for today.

-Irawan-Founder