About Us

 

At Erawan Made to Measure, our perspective on tailoring was shaped across three generations — through a heritage of industry, discipline, and personal presentation. Growing up, I was surrounded by men who wore tailored clothing not as fashion, but as part of everyday life. My father and grandfather were industrialists, and suits, jackets, and proper tailoring were simply part of the environment. Those memories quietly shaped an appreciation for proportion, fabric, elegance, and timeless menswear — values that would later inspire our House Line.

That early influence was later complemented by formal studies at Fashion Institute of Design & Merchandising, where I studied fashion design, pattern making, and garment construction. 

Yet, true bespoke tailoring — often costing £2,000-5,000 or more — has remained out of reach for most men. The elegance I admired seemed reserved for a privileged few.

We believe every man deserves access to luxury tailoring — not as a rare indulgence, but as a part of modern life. That’s why we’ve built our Made-to-Measure brand: combining old-world craftsmanship with today’s technology, to make affordable luxury a reality.

With prices starting from $400, our suits honor classic style while embracing innovation. By harnessing the internet and direct-to-consumer design, we bring quality within reach, without compromise.

My promise is this, we are here to dress a new generation of gentlemen — men who appreciate tradition but live in the modern world. With every suit, we carry forward the spirit of heritage, redefined for today.

-Irawan-Founder